Lava Show Hosts First Event in New Reykjavík Showroom During Innovation Week

Reykjavík, April 28 — Lava Show proudly hosted the first official event in its newly upgraded showroom, marking an exciting milestone for the award-winning experience. With a total capacity of over 100 guests and state-of-the-art audio and visual technology, the new space is designed to welcome a wide range of events—from corporate gatherings to private celebrations.

Ragnhildur Ágústsdóttir, founder of Lava Show, shares the story behind the world’s only live indoor lava experience at “Circular Innovation on Fire.”

A woman presents on stage at Lava Show with a large screen behind her displaying the text “From rotten banana peels to molten lava” alongside an image of an industrial process, during an Innovation Week event in Reykjavík.

“From rotten banana peels to molten lava”—Ragnhildur Ágústsdóttir highlights Lava Show’s innovative approach to sustainability during her presentation.

The inaugural event welcomed 70 guests as part of Iceland’s annual Innovation Week. Titled “Circular Innovation on Fire,” the event was held in collaboration with the Iceland Tourism Cluster and ICE Kirkenes – The Center of Arctic Entrepreneurs. The focus was on sustainability and the circular economy, aligning closely with Lava Show’s own commitment to innovative environmental solutions.

A diverse group of attendees seated in a tiered showroom, attentively listening to a presentation during an Innovation Week event at Lava Show in Reykjavík.

The entrepreneurs of tomorrow in the making—guests fully engaged during “Circular Innovation on Fire” at Lava Show.

The program opened with a keynote by Lava Show founder, Ragnhildur Ágústsdóttir, who shared the origin story of the company and its journey to becoming the world’s only live indoor lava experience. She also highlighted a groundbreaking innovation: Lava Show in Reykjavik is now powered by methane gas produced from food waste—collected from Reykjavík residents and processed by the Reykjavik waste management company Sorpa. This initiative transforms “rotten bananas” and other organic waste into clean energy, reinforcing Lava Show’s place at the intersection of innovation and sustainability.

A speaker stands at a podium addressing a full audience seated in a circular, tiered showroom at Lava Show, presenting during an Innovation Week event in Reykjavík.

Réka R. Artner, Head of BOLD Community, shares insights on innovation and community at Lava Show’s “Circular Innovation on Fire” event.

Additional speakers included Ondřej Špala from the municipality of Kirkenes, Norway, who brought an international perspective to circular innovation in Arctic communities. Presentations were also delivered by Ásta Kristín Sigurjónsdóttir, CEO of the Icelandic Tourism Cluster, and Réka R. Artner, Head of BOLD Community, both offering valuable insights into sustainable development and collaborative innovation.

A Lava Show host uses a metal rod to interact with glowing molten lava flowing inside a dark showroom, while seated guests watch the live demonstration illuminated by the bright orange lava.

Lava Master Neil Adams demonstrates the raw power and beauty of molten lava, giving guests an unforgettable, up-close experience after the event.

Following the talks, guests were invited to experience Lava Show’s signature live lava demonstration—an unforgettable display of molten lava heated to 1,100°C (2,000°F), flowing safely just meters away. The evening concluded with light refreshments, networking, and lively discussions in Lava Show’s spacious on-site store area, which now serves as an ideal setting for mingling, drinks, and social gatherings.

A close-up of a hand picking a dessert from a tray filled with assorted pastries, chocolates, and macarons, with a glass of sparkling drink visible in the background at a social event.

A perfect ending to the evening—guests mingle over drinks and handcrafted treats in Lava Show’s welcoming event space.

The new showroom and adjacent facilities are now available for private hire, offering a unique and memorable venue for events in Reykjavík. With advanced A/V capabilities, flexible capacity, and the added wow-factor of real flowing lava, Lava Show presents a one-of-a-kind option for event organizers looking to create something truly extraordinary.