Lava Show Wins 2025 Viator Experience Award

Lava Show is proud to announce it has been named a 2025 Viator Experience Award winner for the Northern Europe region—an honor that places it among the top 450 experiences on Viator’s global platform of more than 400,000 bookable tours, activities, and excursions. This places Lava Show in the global top 0.1% selection of tours and experiences on the world’s largest travel experiences marketplace.

Lava Show is one of the top-twenty travel experiences in Northern Europe in 2025

Furthermore, Lava Show is ranked as one of the top twenty experiences available on Viator in Northern Europe.

Viator determines award recipients based on a combination of average review ratings, volume of bookings, and the proportion of bookings with reviews over a 12-month period (Jan–Dec 2024). Now in its fourth year, the Viator Experience Awards serve as a hallmark of excellence, recognizing the absolute best experiences in travel worldwide.

Thanks to the fantastic Lava Show team

“Being named one of the top-rated experiences out of over 400,000 on Viator is incredibly humbling,” says Ragnhildur Ágústsdóttir, co-founder of Lava Show. “This recognition is especially meaningful because it comes from the voices of our guests—their feedback, their enthusiasm, their stories. Following our 2024 ‘Best of the Best’ accolade from Tripadvisor, this latest honor further confirms that Lava Show continues to exceed expectations. Our fantastic team is dedicated to making the beauty of free-flowing accessible, safe, and unforgettable, and we’re deeply grateful to every traveler who’s shared that experience with us.”

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About Lava Show

Lava Show is a globally recognized, award-winning live experience that recreates a volcanic eruption by superheating real lava to 1,100°C (2,000°F) and pouring it into a custom-designed showroom. Located in both Reykjavík and Vík, Iceland, Lava Show offers the extraordinary opportunity to safely witness real flowing lava up close—rain, shine, or snow.

Combining thrilling visuals with expert narration and deep geological insight, the show is both a sensory spectacle and an educational deep dive into Iceland’s volcanic legacy. Lava Show has earned international acclaim, including Tripadvisor’s “Best of the Best” designation and now the 2025 Viator Experience Award.

Each performance is led by a team of skilled Lava Masters, many with academic backgrounds in geology, ensuring the experience is as enriching as it is awe-inspiring. With classic, premium, and private show formats available, Lava Show is a must-see for any visitor to Iceland.

Learn more at www.lavashow.com

About Viator

Viator, a Tripadvisor company, is the go-to platform for discovering and booking unforgettable tours, activities, and excursions around the globe. With over 400,000 experiences available—from bucket-list adventures to hidden local gems—Viator empowers travelers to explore more with confidence.

With a focus on quality, flexible booking, award-winning customer service, and millions of verified reviews, Viator helps travelers plan smarter, discover deeper, and do more wherever they go.

Viator — Plan better with 400,000+ travel experiences.
Learn more at www.viator.com