Lava Show Expands Capacity and Showcases Awards at WTM London 2025

Reykjavík, Iceland – September 2025 – Lava Show, the world’s only live lava experience, returns to World Travel Market London 2025 , (November 4-6), ExCeL London, Iceland Booth N8-400) to highlight its major expansion and international acclaim.

Expansion in Reykjavík and Vík

To meet growing demand, Lava Show is expanding. A new 100-seat showroom in Reykjavík is under construction, opening Q1 2026, with a bio-powered lava furnace and 200 m² facility extension. This will almost double our capacity in Reykjavik.

• As part of the extension in Reykjavik, we opened a beautiful 120 m² gift store earlier this summer, that beautifully displays lava-inspired items, many of which are hand-made from our show’s lava.

• Earlier this year, Vík’s showroom increased from 50 to 65 seats (30%), alongside a refreshed reception area and gift store.

• New service touchpoints include an AI website assistant (handling 1,000+ inquiries monthly) and a more automated self-service approach for our partners.

Global Recognition

Now welcoming over 200,000 guests from 163 countries, Lava Show is ranked among the world’s best attractions:

• Tripadvisor Travelers’ Choice – Best of the Best (2024 & 2025, top 1% worldwide)

• Viator Experience Awards 2025 (top 0.1% globally)

  
  

Meet the Lava Show Team at WTM

The Lava Show team – founder Ragnhildur Ágústsdóttir (“Lady Lava”), Inga Zaleckyte, our Partner Manager, and Sales & Marketing Manager Jón Heiðar Ragnheiðarson (“Volcano Man”) – will be available throughout WTM to meet travel partners and media.

Ragnhildur Ágústsdóttir (“Lady Lava”), Founder – The visionary behind Lava Show, inspiring global audiences with her passion for Iceland’s volcanic wonders.
Book a meeting with Lady Lava at WTM London

Inga Zaleckyte, Partner Manager – The expert in building and maintaining strong industry partnerships, ensuring seamless cooperation with travel agents, OTAs, and DMCs
Book a meeting with Inga at WTM London

Jon Heidar (“Volcano Man”), Sales & Marketing Manager – Manages Lava Show's marketing presence and fosters collaborations.
Book a meeting with Jon at WTM London

Event Details

• WTM London 

• November 4–6, 2025 

• ExCeL London

• Iceland Booth N8-400

About Lava Show

Lava Show is an award-winning immersive indoor experience where guests witness real lava flowing in a theatrical setting. With showrooms in Reykjavík and Vík, Lava Show blends science, culture, and spectacular visuals, alongside a line of handmade lava jewelry and souvenirs. It’s the only live Lava Show in the world – edutainment at its best!

Press Contact

Ragnhildur Ágústsdóttir
Lady Lava – founder & lava ambassador
ragga@lavashow.com