10.09.2025
Lava Show Brings the Heat to World Travel Market 2025 in London
Reykjavík, Iceland – September 2025 – Lava Show, the world’s only live lava experience, is proud to announce its participation at World Travel Market (WTM) London 2025, taking place from November 4–6. Lava Show will be joining the Iceland Booth, Stand N8-400, to showcase one of Iceland’s most celebrated attractions to global travel industry leaders.
A One-of-a-Kind Icelandic Experience
From Reykjavík to Vík, Lava Show has captivated audiences by recreating a volcanic eruption with real molten lava, safely poured in a controlled environment. This unique experience combines the thrill of nature’s raw power with expert storytelling about Iceland’s volcanic history.
Lava Show has earned a reputation as one of Iceland’s top attractions, recognized internationally with multiple prestigious awards, including:
Tripadvisor Travelers’ Choice – Best of the Best (2024 & 2025, top 1% worldwide)
Viator Experience Awards 2025 (top 0.1% globally)
Near-perfect 5-star ratings across Tripadvisor, Google, and Viator
Meet the Dream Team at WTM
The Lava Show team will be on-site at WTM London to meet partners, tour operators, and media representatives. Visitors can book meetings with:
Ragnhildur Ágústsdóttir (“Lady Lava”), Founder – The visionary behind Lava Show, inspiring global audiences with her passion for Iceland’s volcanic wonders.
Book a meeting with Lady Lava at WTM London
Inga Zaleckyte, Partner Manager – The expert in building and maintaining strong industry partnerships, ensuring seamless cooperation with travel agents, OTAs, and DMCs
Book a meeting with Inga at WTM London
Jon Heidar (“Volcano Man”), Sales & Marketing Manager – Manages Lava Show's marketing presence and fosters collaborations.
Book a Meeting wih Jon Heidar at WTM London
Why Partner with Lava Show?
For travel companies, partnering with Lava Show means offering customers a world-class, unforgettable experience that adds unique value to any Iceland itinerary. With seamless booking systems, real-time availability, group packages, and a full marketing toolkit, Lava Show is a proven attraction that elevates partner offerings.
“Travelers crave authentic, memorable experiences—and nothing compares to seeing real molten lava flow right before your eyes,” says founder Ragnhildur Ágústsdóttir. “We’re thrilled to share our story and explore new partnerships at WTM London.”
Event Details
Event: World Travel Market London 2025
Dates: November 4–6, 2025
About Lava Show
Lava Show is an award-winning Icelandic attraction where visitors can safely experience real flowing lava in a theatrical, educational setting. With locations in Reykjavík and Vík, Lava Show has become one of Iceland’s most popular and acclaimed experiences, consistently praised for its scientific insights, unforgettable visuals, and exceptional hosts.
For more information, visit www.lavashow.com.
Press Contact:
Jón Heiðar Ragnheiðarson
Sales & Marketing Manager, Lava Show
Email: info@lavashow.com
