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Lava Show to showcase new Reykjavík events offering at WTM London 2026
More guests, greater flexibility and new possibilities for events: Lava Show brings an exciting story to World Travel Market London 2026 this November.
Lava Show will be exhibiting at WTM London, 3–5 November 2026, alongside Visit Iceland at stand S5-400. Following a record-breaking summer, we look forward to sharing what’s new with our international travel partners and exploring opportunities to grow together.
Whether you will be joining us in London or following developments from elsewhere, there is plenty to catch up on.
A record summer, built on strong partnerships
This summer brought a record number of guests to Lava Show, with our Vík location enjoying an especially strong season. Travellers from around the world continue to discover our unique experience, where real molten lava flows into a showroom and guests feel its heat as they learn about Iceland’s volcanic landscape.
Outstanding guest reviews remain a hallmark of Lava Show. For our partners, that feedback matters: it reflects an experience they can confidently recommend and include in their customers’ Iceland journeys.
Our success is shared with the partners who help bring those guests through our doors. From tour operators, DMCs and travel agents to OTAs, cruise partners and incentive planners, we value the relationships that connect Lava Show with travellers across countries and travel sectors.
Two Reykjavík showrooms, more opportunities
With two showrooms now operating in Reykjavík, we can welcome more guests and offer greater flexibility when working with our partners.
That means more possibilities when planning group visits, accommodating different itinerary needs and arranging private experiences. Alongside our Vík venue, our expanded Reykjavík operation gives partners more ways to include Lava Show in city breaks, south coast journeys, escorted tours, independent travel programmes and shore excursions.
Available year-round and indoors, Lava Show provides a dependable experience that complements Iceland’s outdoor attractions in every season.
New possibilities for meetings, incentives and events
Our expanded Reykjavík venue also opens up exciting opportunities for MICE partners and event planners.
Two showrooms and a Premium Lounge provide settings for corporate meetings, presentations, networking receptions, incentive groups and private gatherings in Reykjavík’s Grandi Harbour District. Spaces can be hired with or without a private Lava Show, allowing planners to shape the occasion around their guests and objectives.
For those including the show, a real molten lava pour offers a memorable shared experience rooted in Iceland’s nature and geology. Presentation facilities, professional sound and flexible setups support the practical side of the event.
Discover our Reykjavík events offering.
Let’s talk about what comes next
Three members of our team will be attending WTM London:
Ragnhildur Ágústsdóttir - Lady Lava, Founder of Lava Show
Meet Ragnhildur to explore strategic partnerships and long-term opportunities with Lava Show. Discuss new collaborations that help shape our next stage of growth.
Book a meeting with Ragnhildur
Inga Zaleckyte, Partner Manager
Meet Inga to get more from your existing partnership with Lava Show. Review booking processes, simplify day-to-day procedures and discuss how we can make working together smoother for your team.
Jón Heiðar Ragnheiðarson, Sales & Marketing Manager
Meet Jón Heiðar to explore new business opportunities or expand your existing partnership with Lava Show. Discuss adding our experiences to your Iceland programmes or discovering our new Reykjavík events offering.
Visit us at stand S5-400 with Visit Iceland, 3–5 November 2026.
To arrange a meeting, connect with us through Lava Show’s WTM profile or book a meeting using our booking links as shown here above. We look forward to discussing what we can create together.
Not attending WTM?
We would still love to hear from you. Get in touch to discuss your upcoming Iceland programmes, request information about our events offering or explore how we can support your business in the seasons ahead.
