30.12.2025
2025 Was a Landmark Year at Lava Show — Here’s to 2026
As 2025 comes to a close, we look back on a truly remarkable year for Lava Show — a year defined by growth, connection, and unforgettable moments shared with guests and partners from around the world.
This year marked an important milestone in our journey. Not only did we welcome more guests than ever before, but we also strengthened relationships across the global travel industry, meeting partners face-to-face at key events and collaborating closely throughout the year. These personal connections continue to inspire everything we do and remind us that Lava Show is built on trust, shared passion, and a love for extraordinary experiences.
Highlights from an Exceptional Year
2025 was a record-breaking year for Lava Show, and we are incredibly proud of what we achieved together:
Tripadvisor Best of the Best 2025, our second consecutive win following our first recognition in 2024
Over 200,000 guests welcomed, making 2025 our busiest year ever
4,000+ Google reviews with an outstanding 4.8 average rating
Expanded Reykjavík welcome area, featuring a brand-new gift store and comfortable seating
Expanded Vík location, now offering 65 seats in one of Iceland’s most popular South Coast stops
Launch of our new website
Opening of our online store, offering a curated selection of volcanic treasures
Participation in Taste of Iceland with Inspired by Iceland in Boston and Toronto
Launch of the Lava Academy podcast, where we explore volcanoes, lava, and Icelandic geology in depth
We are nominated as the best Icelandic brand of 2025 in the small business category by the brand agency Brandr
Each milestone reflects our commitment to delivering a world-class experience — and to continually evolving what Lava Show can be.
Looking Ahead to 2026
While we are proud of what we achieved in 2025, we are even more excited about what lies ahead.
In February 2026, we will open a brand-new showroom in Reykjavík, marking a major step forward for Lava Show. This expansion will allow us to welcome even more guests while creating new possibilities for tailored experiences and special events.
The new showroom will offer:
Increased show frequency and improved scheduling
Greater flexibility for private shows and VIP experiences
A distinctive and memorable venue for groups and special occasions
Seating for over 100 guests in the new showroom alone
With two showrooms in operation, our total seating capacity will exceed 200 guests, enabling us to serve travelers, partners, and groups year-round with even greater flexibility.
Moving Forward Together
As we step into 2026, our mission remains the same: to offer the only experience in the world where guests can witness real molten lava flowing safely before their eyes — while learning about the powerful forces that shaped Iceland.
We are deeply grateful to everyone who has been part of our journey so far, and we look forward to continuing to grow, innovate, and create unforgettable moments in the year ahead.
The best is yet to come.
